AKI is a bridge between research, policy making, and market participants. The cooperation with professional organizations and the active professional involvement are well-integrated into the daily operations of the Institute. To retain a close relationship with the agricultural community, AKI regularly publishes new information and the results of its research projects. One of the key research areas is how to adapt successfully to the emerging societal challenges. AKI examines the factors influencing the population retention capacity and the carrying capacity of the food and rural economy, and the societal objectives of the EU’s Common Agricultural Policy. A major focus is put on potentials of generational renewal, labour supply and demand related to technological modernization and digitization, spatial mobility of the population, social innovations being important from the point of view of the sustainable development of rural areas, social enterprises, maintenance of rural communities and preservation of cultural heritage. Thus, in line with the above-mentioned the FARMWELL project enables the Institute to deepen its knowledge on the well-being of farmers and serves as a means of collaborating extensively with them.