Plan(t)Troost - Plan(t) Comfort

Country: Belgium

Wellbeing of Farmers:  Mental Wellbeing, Social Wellbeing

Key Challenges: Lack or difficulties in accessing health services, Lack of specialist mental healthcare services, Low farm income (market vulnerability), Administrative burden, Lack of appreciation/support for female farmers, Pressure from society/negative perceptions

Key Target Groups: Young farmers, Female farmers, Older farmers, Farmers facing financial difficulties

Farm Size: Small/Family, Medium, Large

Find Out More

Key contact: Ellen Vos


Organization: Ferm voor agravrouwen

Relevant Links:



With the PlantTroost campaign, Ferm wants to give everyone the opportunity to find and offer comfort together. Comfort is more important than ever, in small and large, silent and loud grief.

It is important for farmers and horticulturists to find support and comfort in challenging times that affect both their business and themselves.


Increasing mental health literacy among farmers


PlantTroost includes online tips and info, fascinating insights from experts, inspiring testimonials, more than 300 comfort places throughout Flanders and an online communityIncrease in mental health literacy among farmers

Main Outcome of the activity

Increase in mental health literacy among farmers

Main Practical Recommendations

With a campaign as Plan(t) Comfort farmers learn language to make problems debatable. Meeting and talking about problems is often the first step in overcoming the barrier to seeking help.

Key Stakeholders Involved
  • Farmers
  • Farmers Organization

Most Innovative Aspects of the Solution

Farmers are tackling mental and professional problems themselves and in an early stage